A few weeks ago, I blogged here at the Blyk Blog about the Dutch youngsters and their mobile behavior and concluded that texting is still one of the best ways to reach and indeed connect with them. Does this apply to other countries? The question of mobile usage was asked by Loudhouse Research in their OpenCloud’s My Mobile Lifestyle 2010 survey to 1000 mobile users in the UK.

Understanding consumers mobile habits and usage are important elements in answering the question ‘how to reach mobile users’. Sure, when you want mobile users to engage with your brand, relevance is king. But connecting to their natural behavior on how they use their mobile device increases the likelihood that they will receive your message. And that’s what a lot of companies really want!

Don’t look at the results yet and think of the 3 most important things you use your mobile for. For me #1 is communication (calling and texting), #2 email and #3 checking news apps.
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