I met my friend in a café the other day. She looked pale and tired, not like her usual happy self at all. Oh no, what has happened, I thought, and went through all the typical horror scenarios of boyfriend trouble, sickness, work stress etc. in my head, before having the courage to ask, if everything was ok with her. – “Never better, just a bit tired,” she replied. – “I was reading this great novel until very late last night. Very inspiring!”

Sometimes asking is the best way to get to know the answer. Especially if you want to know someone better, a question is the method to go with. This is true in creating meaningful relationships between people, or indeed between people and brands.

At Blyk, we take questions very seriously: dialogue is the core of our media experience. With a simple question, you can start a conversation, and with an ongoing dialogue, you can really get to know someone.

Of course dialogue marketing has its downsides and it does not work for all types of advertising.  You may not get answers to get a dialogue started, you may not always get the reply you wanted, or you may get much more than you expected. We’ve run several campaigns asking our members about their views on different topics, and I am often taken by surprise with the responses: young people on Blyk are very smart, and can express their views very well.
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