Christmas wishes from Blyk members

By juha, on December 23rd, 2010

It is Christmas time. Here in the Blyk Helsinki office, in the land of Santa Claus, we asked our colleagues from all the Blyk countries to collect all the Christmas wishes from Blyk members in India, Netherlands and United Kingdom. Before delivering the wishes to Santa himself, of course.

We wanted to be Santa’s little helpers – but also to have a sneak peek on our members answer to a simple question: “If you had one wish, what would that be?”

We are delighted about the results. No matter what is the country and the culture, the most important wishes from the young members of ours are the same: Have the closest and loved people around and good things happening to them. Immaterial wishes top the list, such as finding that special someone or wishing luck for your family. The conclusion is that the youngsters are more or less the same in different parts of the world.

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Responsive audience is key to successful mobile media

By juha, on October 29th, 2010

Mobile media and advertising is a new industry and its measurement systems are under constant development. One of the obvious targets is to gain the attention of the media buyers and the brands. Along with the general trend the main focus is shifting from recording the eyeballs and clicks towards real return on investment. This is clearly a positive trend, but will not suffice as a viewpoint when creating a sustainable mobile media.

Optimising the clicks, responses, micro purchases and subscriptions will not do the trick in the long run, like Ellie Behling wrote couple of weeks ago in an excellent piece.

I’d argue that mobile companies focusing too much on the advertising and sales indicators are undermining the importance of customer experience and balanced view across all stakeholders.

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Text them to reach them

By michiel, on October 19th, 2010

32% of the young immediately look on their mobile when they receive a text message, others look at the message when they have time for it.

This is one of the interesting results of a recent research for T-Mobile in The Netherlands. 1400 people in total participated in this research.

Youngsters (16-35’s) feel the need to send text messages twice as much compared to average Dutchmen. They send messages to make an appointment (80%) or as an alternative when they don’t like to make a call (59%).

More than 33% of the Dutch youngsters constantly watch their mobile phone and 5 minutes in case if they have received a message. 32% looks immediately when they receive a text message. Most importantly 57% responds to every text message that comes in.

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