When I joined the Blyk team in 2007, the MMS was still in its infancy having started in 2002. We witnessed lots of promises unkept, ongoing promotion by both the infrastructure players and the operators but with only limited immediate success. Most people in the industry felt MMS was proving to be a disappointment.

Another year passed by and iPhone came out without MMS capabilities. End of MMS?

But what has happened since then? Today, most high end and mid range phone models include a camera and the people are willing to share their snaps immediately. Apple did include MMS in iOS. Equally many companies have started to use MMS to deliver tickets, confirmations, QR codes and other content to their customers. According to Tomi Ahonen, the estimated worldwide earnings of MMS are 34 billion USD for this year. Roughly two billion people in the world use MMS. Enough of the discussion regarding the end of MMS. It seems the world has adopted MMS in big scale which you can see also in the figure below.

Juha Meronen is responsible for the Analytics and Insight domain at Blyk striving for excellence in utilising the data to develop Blyk Media. Read more about Juha at Blyk.com.