What do you actually do? A question often asked of me, and not just by my mother, but by most people who see my business card. It is a fair question given the nebulous title ‘Media Experience’, however to me it has come to be quite normal. In short – I ensure our members have a good time on Blyk.

Appetite for Content
The theory being that if they are having a good time, they will not only stay for longer but engage further with the messages, be they informative and entertaining or serious and money making. For mobile advertising to be most effective the audience should be switched on and receptive, and certainly not dormant and passive. [In this latter state a commercial message will only startle your audience when they are receive it and fail to deliver value.] Thankfully after three years at Blyk this has been proven many times over with amongst the highest response rates across two (almost three) countries. It has come to be that the Blyk media experience is not just about advertising messages but content programs as well. It is the meat in the sandwich, much like programmes on TV or articles in a magazine/ newspaper; editorially driven by a young, creative and talented content team within Blyk.

Continue reading » The Meat in the Blyk Sandwich