Blyk designs, runs and executes Blyk Media, a channel that links young people with brands and stuff they like. “Stuff” on Blyk can include for example fashion tips, music news, entertaining & fun content and of course brand advertising. Think of it as your favourite magazine delivered in bite size pieces on your mobile. With this media, our operator partners can secure incremental revenues by getting involved in the mobile advertising and by monetizing their best media asset – messaging. Within Blyk media, brands and advertisers can create a unique and personal dialogue with young people who have opted-in to receive the whole experience. So Blyk Media is a win-win-win for all 3 parties – members, operators and advertisers.
For us here at Blyk ensuring our members are happy and advocates of the service therefor is a key priority. If they are not, they will fast opt out from the dialogue and cease using the service. At that point there would be nothing left for anyone. Here are some of the real comments from our members. This is what makes Blyk tick.
The warm fuzzy feeling whenever i hear the familiar ring signifying a new message.
The best thing so far, has been blyks personal touch to their network messages, it almost feels like blyk is a person! Hi blyk, c u soon! teenagers in contact with big companies and makes our futures promising.
This is great service thankyou ps. keep the meseges coming
So even though we use phrases such as monetizing and revenues and ROI – in the end, it’s the ‘User Experience’ that matters most. If Blyk Media does not listen, engage, and reflect our members lifestyles – with one word, if Blyk doesn’t rock, there’s no audience, there will be no advertisers and nothing to share for the operators. So we take real care and attention on every communication to members. We work hard to ensure that members expect, indeed anticipate, receiving new messages from us every day.
In this Blog we here at Blyk will open up our thinking on things related to Blyk Media: how we design the Blyk media experience, how we create mobile advertising campaigns for our clients, who we are here at Blyk, what is happening at the mobile media in general and in advertising in our markets.
I hope that by following our Blog you will understand better why I and all of us here at Blyk know that Blyk Media works.
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Laura Laamanen is responsible for the Blyk brand and design globally. She is passionate about simple and smart user experiences. Read more about her at Blyk.com
In India, Mobile advertising is undergoing a change today or, rather, we should say is being forced to undergo a change. Advertisers are using this new digital medium to do what they were historically doing through mailers and print with a small difference in the cost involved and marginally improved targeting. This has led to mobile advertising becoming synonymous with spam SMS.
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